About Us

A Family Business Since 1928.

Saratoga Eagle Sales & Service is an American success story. It begins with a young man’s enterprising idea and his willingness to work long hours to create his own opportunities. The late Stephen L. Vukelic started bottling soft drinks in his native Lackawanna, New York in 1928, at age 27, to meet the demand of thirsty Western New Yorkers during prohibition. Thus, Try-It Distributing, the parent company of Saratoga Eagle Sales and Service, was born.

In 1933, he began distributing beer, with Phoenix as the major brand. When Try-It added Budweiser and Michelob to its product list in 1946 and Labatt in 1949, Stephen, fondly known as “The Chief,” had charted the course for the company’s successful future. Stephen’s son Gene carried on the family business along with his sons – Paul, Jeff, Timothy, Peter and Matthew.

Always looking for growth opportunities, the Balkan Beverage subsidiary was formed in 2004 to distribute non-alcoholic beverages. Balkan Beverage distributes such name brands as Red Bull Energy drinks and Arizona teas. In 2005, the family acquired another Anheuser-Busch distributorship, Saratoga Eagle Sales & Service in Glens Falls, NY. Jeff Vukelic left his position as Executive Vice President at Try-It Distributing to assume the responsibility as President/Chief Operating Officer of Saratoga Eagle Sales & Service.

Formerly known as Northern Distributing, Saratoga Eagle Sales & Service has been in business since 1933 servicing Saratoga, Schenectady, Warren, Washington, and Essex counties. Experiencing growth through acquisition, the company’s footprint now incorporates Albany, Rensselaer and Franklin counties as well. The company operates out of a state of the art 150,000 square foot facility with over 180 stakeholders, delivering 5,000,000+ cases annually to over 2,500 customers. All accomplished under a unifying motto: Our Best… Every Day!


Territory Map & Distribution Centers

Saratoga Eagle Sales & Service

  • 45 Duplainville Road, Saratoga Springs, NY 12866
  • 2085 Lake Rd, Elmira, NY 14903
  • 80 Montana Drive Plattsburgh NY 12901
  • 41 Browne St, Oneonta, NY 13820

Try It Distributing

  • 4155 Walden Avenue, Lancaster, NY 14086
  • 3165 NY-16, Olean, NY 14760

Balkan Beverage

  • 4155 Walden Ave, Lancaster, NY 14086
  • 140 Mushroom Blvd, Rochester, NY 14623
  • 6606 Joy Rd, Syracuse, NY 13507
  • 2085 Lake Rd, Elmira, NY 14903

Community Service

Community service is fundamental to the Vukelic Family. Saratoga Eagle advances education about responsible consumption of alcohol. The company routinely provides responsible server training for their retail partners. For many years the company has spearheaded awareness programs in area schools, and participates in media campaigns that carry the message of moderation.

A major supporter of organizations and charities benefiting children, Saratoga Eagle’s management and staff serve on numerous community boards and committees. Saratoga Eagle is committed to its role of good corporate citizen. Saratoga Eagle is active in supporting events that add to the enjoyment of life in the Capital region, such as Saratoga Performing Arts Center; City of Albany Special Events including Alive at Five and the Tulip Festival; as well as concerts and Brew Fests, and charitable events throughout their territory.

Saratoga Eagle is a proud supporter of many organizations and charities throughout the Capital Region and beyond. We take pride in our community and love to help out when we can. We give to local charities in support of their special events and, ultimately, their mission.

community service 4
community service
community service 2
community service 3